Listening to the reactions of people in the midst of change

Vol. 8 No. 2

Year: 2012

Issue: Sep-Nov

Title: Listening to the reactions of people in the midst of change 

Author Name: Dr. Jill Friestad-Tate, Dr. Craig McCoy 

Synopsis: 

The purpose of the study was to listen to reactions of key stakeholders experiencing profound organizational change.  A case study was used to gather data from participants’ interview responses. Data analysis identified research-supported reactions; in addition, two unique themes were identified: constructive critique and ill-effects of good intentions.  Listening to, understanding, and appreciating reactions and emotions during change provide valuable insights that help build organizational community and enhance the success of a change initiative.